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A Griffith Listing

Real Estate Services by Jon Griffith

Experience the Third Advantage

July 21, 2008 by admin

Experience the Advantages of working with a Realty Executives agent.

No. 3:  Powerful Marketing

With me as your “Executive,” you’ll personally benefit from my strong, united marketing efforts designed to bring potential buyers and sellers together to meet your needs.  Our international, regional and local marketing programs including TV, Radio, Print, outdoor and internet advertising will help you buy or sell real estate fast, easily and at your desired price.

There is a difference between a typical agent and an “Executive,” and it shows in every single transaction.  Put these advantages at work for you today by calling!

Filed Under: Real Estate Basics Tagged With: Advantage, advertising, Experience, features, marketing, Powerful Marketing, Realty, Realty Executives, transaction, TV

Presenting Your Home: Photos

July 14, 2008 by admin

80% of all buyers use the internet to shop for a home.  It takes an average of 12 to 18 months for them to actually purchase a home, from the initial thoughts of selling their home to the process of purchasing yours.  Since those people start on the internet, listing your home without photographs would be as effective as driving a car without gas.

Think about how many products you’ve been sold on because of the marketing that goes into it.  How much of that marketing contained images of people, places, the actual product?

If your house does not have a photo, people will not look at it.  They will not show it, they will not even think about it.  It’s gone, and getting them back will be difficult if the image is added too late, and here’s one reason why.  When I look for new homes on the market, I skip the properties without photos at first, then I go back to look at the ones without if I think my client would like it, based on my knowledge of the area.  If I go back at a later date and a picture has been added, it actually has a greater chance of being skipped because at that point, I’m looking for the results that don’t have photos.

The new FlexMLS allows us to search for listings based on whether or not they have photos.  This basically eliminates properties from my search if it doesn’t have a photo.

Part of my marketing plan, which is by no means an added benefit, is that I take lots of photos.  I say that it’s not an added benefit because no property should be listed without photos, period.  I don’t just take photos, I publish a property website for each listing, publicize it to as many places on the internet as I possibly can, and I create my own custom slide show for your home.

ARMLS used to offer photography services for us.  They would take a shot of the front of the property for us and we wouldn’t have to do anything, but it would only be one mediocre photo.

ARMLS announced today that they would be discontinuing this service and they offered the following reasons for the change:

  • Over half of the listings currently in TEMPO were marked “do not photograph” when they were entered into the system.
  • 80% of the half that WAS photographed by PhotoReal had their exterior photo replaced with one supplied by the listing agent within two weeks of the listing going active.
  • 90% of the current listing database has photos provided by agents rather than the PhotoReal photography service.

What’s the most important thing to note in these three points?  “WITHIN TWO WEEKS OF THE LISTING GOING ACTIVE.”

The fact that agents enter listings AT ALL WITHOUT PHOTOS is hurting the potential sale of your property.  List with me and I’ll make sure you don’t experience those gaps in service.

For an example of a website that I created for one of my listings, click here.

Filed Under: Real Estate Basics, Technology Tagged With: ARMLS, FlexMLS, listing, marketing, photo, picture, services

Truly One in a Million

July 14, 2008 by admin

Yes, I’m now an iPhone owner.  After a few years, well, let’s face it, 36 years of waiting patiently by the phone (sorry about that) I finally caved…(needle scratching a record)….CAVED?  Are you kidding, this is one of the best purchases I have made in ages.  From the Apple IIc which I had when I was 14 years old through the ages to the iPhone, with more computing power than a nuclear missile en route to the moon, I finally have arrived.  It’s almost a religious experience, owning an iPhone.  I can flick and touch and tap my way to freedom now!!!

Apple announced this morning that it had sold 1 million 3G iPhones over the weekend since the device’s launch on Friday. The device launched in 21 countries (France, one of the original 22 countries, is sitting this one out until July 17) to long lines that lasted throughout the weekend, making this the most successful device launch yet—at least in terms of sales.

The selling point on the iPhone 3G was the enterprise Exchange Server connectivity, which I utilized with my Windows based phone.  It was the only “feature” that made the Treo 700W worth carrying around.  Now with the sleek and light design of the iPhone I’m enjoying life even more.  The interface just works, and the phone does not crash unless you put it under undue stress, such as running an application from the iTunes application store that isn’t working right.  Other than that, it has not failed, it has not annoyed me, it has worked worked worked every time iTouch it :).

With a cost of only $200, it’s probably the last phone I’ll need until another iPhone comes along with more features that help me lower my costs.  Thank you Apple.  Now I am truly one in a million.

Filed Under: Technology Tagged With: Apple, Apple IIc, CAVED, exchange, Exchange Server, freedom, iPhone, phone

Experience the Second Advantage

July 14, 2008 by admin

Experience the Advantages of working with a Realty Executives agent.

No. 2:  Peace of Mind

When you work with an “Executive” you’re working with one of the best REALTORS in the business.  Not only will you always feel like you’re my only client, you’ll feel a peace of mind that comes from doing business with a company that practices the highest standards of professionalism and integrity.  And, since I am equipped with the tools, information and support I need to make the most of our relationship — as your Executive, I will be by your side serving you throughout every step of the entire process.�

Filed Under: Real Estate Basics Tagged With: Advantage, Experience, features, integrity, professionalism, REALTOR, REALTORS, Realty Executives, relationship

ARMLS Blackout to Occur in July

July 12, 2008 by admin

Don\'t get caught in the dark!Don’t panic.  It’s not really a blackout, but for the days July 25th, 26th, and 27th, no changes will happen in the MLS system at all.  Your Realtor will have full search capabilities and you’ll be able to see your Portal, but during that time, no changes will be able to occur.

What does this mean?  No new listings, no new photos, no price modifications, no pending changes or active with contingency changes…

…basically, the database becomes READ ONLY during this 3-day period.

Filed Under: Market Buzz Tagged With: ARMLS, database, MLS, price, REALTOR, Search, time

Following up Getting Around Phoenix

July 11, 2008 by admin

Steve Belt of Real Phoenix Living recently posted an article about getting around in Phoenix which promted this response:

The bulk of my youth youth (I say that because I’m relatively young to some) was spent on a bicycle and in a car.  On a bike because I delivered newspaper, and in a car because I delivered Pizza, for 3 different companies over time.  I also delivered a USA Today route in my car in 1991.  Addresses are very easy for me to find which is why I’ll typically ask someone for the address and only the address to find my way.  They’ll still explain the “lefts” and the “rights” but it usually goes in one ear and out the other.  I can find my way around anywhere.  Since most of the east/west streets in Phoenix are named rather than numbered, the only bit of research that I need to conduct is how far north or south that street is relative to a major intersection.  Being a native Arizonan makes it fairly easy to know the major streets.  You say between Cactus and Thunderbird and I’ll find it with the address.

Where it gets confusing is where cities overlap.  One example will be Broadway road in Mesa/Tempe.  Tempe follows the same pattern as Phoenix in numbering their addresses, and so does mesa, but there’s a point on an east/west street where the address shifts from east to west or west to east based on the city you’re in, and as a result, the numbers increment in a different direction.  Make sure you know what city you’re in, then you can find anything.

Another observation is that typically any address that ends in 02 is on a northeast corner, and any address that ends in 01 is on a southeast corner.  On Yucca, for example, the address 2702 E. Yucca indicates first that it’s at 27th Street.  We know it’s street because it’s east and there are no streets west of Central, rather Avenues.  The E is a big clue that it’s east of Central.  🙂  Yucca tells you little about how far north and south the street may be, so you’d have to know the area or look it up.  By the time everyone gets around to that, we’ll all have GPS Navigation in our cars.

So, the 27 means 27th street, and the 02 means it’s the first address on the north side of the street just east of 27th, typically a corner.  2701 E. Yucca would be right across the street.  2636 E. Yucca would be on the north side of the street, most likely just west of 27th street on the other corner.

Sometimes an east/west street has no north/south street bisecting it.  Let’s say a northbound 27th Street ended in a “T” at Yucca.  In this case, there would be no northeast corner, but the house straight ahead or just to the right would still be numbered 2702 E. Yucca because Yucca crosses the 27th Street line.  Sometimes there’s not even a “T” and Yucca would have no bisecting north south street…but the addresses are still reset to 01 and 02 where Yucca crosses the north/south street’s line.

Confused yet?  It’s all the same when you’re talking about north/south streets.

There are flaws in the system, however, and they typically show up in areas where a townhome development on the corner of an intersection spans multiple streets.  One area of the development will have a north/south address and the unit just next to you will have an east/west address.  It’s very confusing in this case.  I happen to live in one of those areas :).

I am hoping that your head didn’t just explode.

Filed Under: Phoenix Locale Tagged With: address, Addresses, Arizona, direction, find, intersection, Phoenix

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