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Experience the Fourth Advantage

July 28, 2008 by admin

I know the market and our industry inside and out. After all that is what being an executive is all about.  Realty Executives agents average more years in the real estate profession and typically represent more buyers and sellers than the average agent.  The result?  The knowledge of what it takes to achieve the best possible results for you in the shortest period of time — whether you’re buying or selling.

 

Filed Under: Real Estate Basics Tagged With: Advantage, agent, average, buyer, Experience, features, knowledge, market, Realty, Realty Executives, seller

The Apprentice Theme Part One: Inspiration

February 8, 2008 by admin

Approximately 4 weeks ago I threw in the towel on other people’s themes.  While there are hundreds, maybe thousands of fantastic themes in the world, none of them were just what I wanted, which is probably why there are hundreds of themes.  The proliferation of themes for WordPress is a byproduct of that very freedom to create.

So, what to do?  Well, the most obvious choice was to design my own theme.  But what would it look like?  What features would it have?  Would it continually evolve?  Would I get so lost in my own code and design that I wouldn’t know where to go next?  The answer to all of those questions turns out to be..#$@#(*$&!

Building a theme is tough work, especially when you’re migrating from basic knowledge to more advanced knowledge of WordPress.  The hardest part has turned out to be styling the site with CSS, which I am still doing, daily.

I figured I would call it Apprentice.  How fitting, right?  Why not.  I also thought that I should come up with a fairly consistent color scheme.  After all, branding, while not as critical in a slow market (see the article at teamforty.com about social networking) is important.  Especially when it comes to consistency.  The first step I took was to create the name, get the domain, and create the logo you see at the top.  The rest is history.

It’s known that imitation is the best form of flattery, so I set out to imitate one of my most influential blogs by Darren Rowse called problogger.net.  I used his site as a model, but I made certain to force myself to build the layout by trial and error, rather than copying code.  I knew that I would learn more that way, and 4 weeks later, I have learned some very basic lessons about CSS and applying what I see in mind mind quickly to a design style sheet.

During the process I found that I wanted a myriad of features.  I found myself saying, “If only I could have this or that.”  Now, I have this or that, and believe me the list is long and detailed.

Stay tuned for part two of this series where I’ll outline a list of features that I implemented throughout the design of this theme.  If you’d like to be notified automatically, use our subscription box to subscribe to our updates and we’ll send you an e-mail we post the follow up story.

Filed Under: The Apprentice Theme Tagged With: CSS, Darren Rowse, features, freedom, knowledge, Wordpress

Responsibility for your tools…

April 26, 2007 by admin

Somewhere, somehow, we as a society have forgotten how to think for ourselves.

Instruction manuals were created to inform the consumer how the inventor intended the item to be utilized and how to accomplish that task. Over time, a product that becomes widely used no longer depends on a manual to explain its purpose. It’s just known. A good example of this would be the more popular form of transportation, the automobile.

Nobody reads automobile manuals. Everyone knows how to operate one. Now, that isn’t to say everyone can operate one safely or effectively, but if you place someone in a car and give them the keys, they’re sure to be able to figure out how to make the car work. The radio is in the right spot, the steering wheel is always in the same location. Turn signals are on the side of the steering column. Standard, standard, standard features. Nobody reaches for the manual.

Computers HAVE NOT YET REACHED THAT LEVEL OF WIDE KNOWLEDGE. And the problem is that there ISN”T a manual. Why, after all, would a computer company ship a manual that would have to be as thick as a phone book to convey how the invented item is to be used? That would be cost prohibitive, especially when the very computer that is being purchased is an information portal to the world which contains all and every manual one could ever think of.

So why is it then that people who own or use computers don’t rely on their computer to help them solve problems with their computer?

Nobody calls Ford to ask them how to operate a cigarette lighter, only to repair it. Nobody calls Mercedes to ask them how to make the car go forward, they only call to have the transmission fixed.

Since the PC was introduced, there has always been a manual. Every operating system has a manual. Every piece of software has a manual. EVERYTHING IS EXPLAINED IN ONE WAY OR ANOTHER. Whether it’s through a help file or through the discoveries of the computer power user, the problems you are experiencing if you are experiencing them are a product of someone’s design, which means you are not the only person who has encountered a given issue.

When something isn’t operating as it should, or as you expect it, you have to first determine if the way you’re accustomed to is in fact the way it was designed to work, then you have to come to terms with the way it was designed and modify your habits. If you are already using it the way it was designed and you have a problem, you’re probably not the first. Get off your ass and look it up. The computer is only as smart as the person sitting in front of it.

There are a few codes we have in the computer industry:

ID10T: an id10t error, if you haven’t figured it out by now, is an IDIOT error.
PEBKAC: Person exists between keyboard and computer
RTFM: Read the F*&$ing manual.

If you are in a business where your job depends on your knowledge of the computer you use to do your job and you strive for excellence, then you have a responsibility first to yourself to improve your knowledge so you can do a better job for your employer and perhaps break away from the mundane, repetitive existence that you have found yourself stuck in.

You can’t become what you need to be by remaining what you are.

Filed Under: Tips and Tricks Tagged With: EVERYTHING, EXPLAINED, how to, IDIOT, IN, knowledge, PC

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